What does every business have in common related to in and around the internet?
Well, every other business is now creating its online presence on the internet. Businesses all over the world are getting engaged over social media platforms like Facebook, Instagram, LinkedIn, etc. just to boost their sales and awareness in any form possible. Also, one thing which they follow when it comes to creating a good internet presence is Search Engine Optimization.
I have been learning and working on SEO as a freelancer since over a year now. let me ask you a question here, what do you think businesses need in order to earn their bread and butter every day?
Money? Hard Work? Faith in GOD?
Oh well, if your answer for the above questions are, yes, yes, and oh my god, YES? You might be wrong at this point…
To really answer the question…
Obviously, The Answer is…
Customers….or even say, Clients!
Now how can SEO help in getting customers or clients? Is it even possible for local businesses? The answer is yes, but before answering “Why?” to this question let me first write about defining the concept if SEO.
Defining Search Engine Optimization (SEO)
Wikipedia defines SEO as “The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural”, “organic”, or “earned” results.”
Meaning — A web page with optimized content will be shown on the top of the search engine result when a user will search for a specifically related query.
For eg. When a user searches for “buy shoes online” (90% of the time on Google search), he gets all the results based on the search he did.
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